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Dr. Dre and Jimmy Iovine donate $70 million to USC to create a new arts, technology and business program.

Up until about two days ago when the news was released I had been deeply considering business school at a top University. I wasn’t ever really thinking just “best business school”. If I actually take the time to study my butt off for the whole shebang, I’m going big or not going at all. However, while the news is still very fresh and program details are not yet ready, I would DEFINITELY consider going back to USC for anything that these two are involved in.


The new USC program funded by top record producer, rapper and entrepreneur Dr. Dre and Jimmy Iovine; famous music producer, entrepreneur and Co-Founder of Interscope Records and Chairman of Interscope Geffen A&M will start with 25 students which they will start recruiting in the Fall. The Program- The Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation.

Obviously they will be looking for the best and the brightest. And the reason for the program? Both feel similar to the reason behind Dr. Dre’s successful headphone line, it is something that is needed amongst the students and kids today. This generation’s modern language is technology, which translates over into music, movies, video games etc. It all encompasses and translates into one thing today.

“It is a very different model that has incredibly strong creative skills, and yet they are able to handle the technology, because they have to be. They create differently, they disseminate what they do differently, they market themselves differently.”

Both Dr. Dre and Jimmy Iovine are most excited about what they are about to create. A specialized area for students to understand music rather than just technology. In their interview with Rolling Stones, they take a highly regarded company; Apple for example, which was founded in the culture of technology and liberal arts.

The program will open in 2014 and their hopes? For the graduating class of 2018 to leave and create something that they have no concept of yet or to be engaged in a career that they can’t even imagine yet.

Cheers again to the next ones, I can’t wait to see how this program will evolve. So proud to be a Trojan, and so excited to see what is curated from this class.

Fight On!

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